This was my first time trying out a more creative approach and oh man, not going to lie, I literally lay awake at night thinking I had made a HUGE mistake. Fun fact, the only mistake I made was spelling my own last name wrong! I chalk it up to job-hunt nerves. That being said, it was super fun to write and I got an interview within a week. The name of the wine company has been swapped out for a totally unsubtle made-up one.
Dear Hiring Committee at Dionysus Wines,
“[I]t is the wine that leads me on,/the wild wine that sets the wisest man to sing at the top of his lungs,/laugh like a fool – it drives the man to dancing… /it even tempts him to blurt out stories.” – The Odyssey
Homer had it right. Wine and creative expression have been flirting for millennia. But the affair between wine and words? That’s a love story for the ages—one I’d be privileged to tell as a copywriter for Dionysus Wines.
Over the last five years, I’ve had the opportunity to marry strategic thinking with creative wordsmithing to craft content marketing campaigns worthy of an epic poem. My experience as an SEO account associate laid the groundwork for big-picture concepts, ensuring that all of my content marketing efforts focused on turning data into meaningful content. My expertise as a writer for cultural institutions honed my storytelling abilities, whether I was writing about ancient Indian art or the first space missions.
As I took the creative helm at Copycat Copywriters, I explored how both of these educations could create engaging, impactful content that inspired customers. The call to adventure (or, in marketing, “call to action”) must always be a siren song humming beneath the surface of any kind of copy, positioning the reader as a hero in their own story. To do this, we borrow from Homer and the other great authors of the world—invoke emotion with narrative that draws the reader in, descriptive language that seduces the senses, and a dash of originality that makes the reader set aside their cooling mug of coffee, straighten their spine, and lean a little closer.
(Are you leaning yet? I hope so.)
Of course, I truly believe the best content is collaborative art. I would be thrilled to learn from and work alongside winemakers (a.k.a. wonder-workers), sales professionals, and marketing experts to represent this exceptional business where the heart of the story is as much in the who as the how.
Thank you very much for your time and consideration.