Site icon Lexie Sharabianlou | Writer

copywriting cover letters that got me an interview | benefit cosmetics

I’m actually really proud of this cover letter — I did a lot of research trying to understand the company voice and decided to showcase my ability as a storyteller. happy to say, it worked. I’ve been at benefit for a year now and couldn’t be happier I took a chance. The takeaway here? Make the cover letter something only you could write.

Hello creative bombshells at Benefit,

Welcome to my cover letter! Please, help yourself to a drink and some hors d’oeuvres—the hummus will knock your socks right off. Are you ready?
Here we go.

Benefit boutiques sprinkled in malls, Sephoras, and even those extremely adorable airport vending machines always add much-needed glow to the moment. The bright color palette and emphatic font create a little pocket of hell yes, no matter where you see that iconic Benefit lettering and its Pisa-esque f. Hell yes, gimme brows. Hell yes, glow me up. Hell yes, they’re real. Hell yes, I’m a porefessional professional.

The Benefit prose represents its purest ethos—that there’s beauty in joy, in play, (in puns!), in not taking yourself too seriously but never letting anyone take you for granted. You get it. You already know you’re amazing. You want to know if I’m amazing enough to uphold the extraordinary Benefit DNA.

Hold my crudités.

For the last four(ish) years, I’ve honed storytelling and narrative in a variety of content projects. This includes AR/VR experiences for cultural institutions (hi, NASA’s Space Center Houston and the Salvador Dali Museum) and well-known brands like Honest, TOMs, Zola, and Mielle Organics. I’ve worked with C-level executives to create a resonant brand character in every blog, FAQ page, product description, social media post, and press release. I’ve managed content teams for $1M contracts of over 500k words per month. I’ve laughed my ass—I mean Master’s Degree in Creative Writing, cough cough—off in writer’s rooms trying to find that perfect word. You know the one. It’s the word you can only find after several minutes of writerly banter and saying things like, “I think it has a ‘guh’ sound in it!” I’ve trained writers. I’ve worked shoulder-to-shoulder with art and tech developers. I’ve had an incredible time diving deep into the art of words, learning from people who are so much smarter than me, and telling striking stories through a handful of keystrokes. But the work is most rewarding when the content knows who it is, so to speak.

Benefit is a daring, darling, dazzling voice. I’d be honored to join its chorus (and I’d bring snacks).

Thank you very much for your time and consideration.

I have a newsletter! it’s kinda monthly. I think you’ll like it.

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